Nov 2016 – Current
Director of Marketing
BizIQ, Phoenix AZ
Core projects include overseeing all inbound marketing and lead generation efforts including content strategy, content creation, social media management, social advertising, website and landing page conversion optimization, and managing a team of digital creatives including copywriters and digital media specialists.
Mar 2015 – Nov 2016
Client Services Supervisor
As Client Relations Supervisor, I provided training, coaching, and support to a team of marketing account managers responsible for coordinating the online marketing campaigns of thousands of small and medium-sized businesses across North America.
Director of Branding and Community Management
Amelie’s French Bakery
Directed and implemented all online marketing efforts. Duties included maintaining publishing calendar, managing social properties, updating company website/blog, analytics/reporting, coordinating the creation of visual content, copy writing, and more. Invited to participate as a panelist at the 2012 SMB Social Media Makeover in Charlotte, NC and featured in Ballantyne Magazine as a featured Echo Boomer as well as other print and news media. In December of 2015, the digital campaigns I developed and implemented were recognized by Google as part of their award to the city of Charlotte for Online Ingenuity in Small Business, which was accepted by Mayor Jennifer Roberts at the flagship location. The Instagram campaign I coordinated and implemented has led to the bakery being recognized as one of the most Instagrammed in the country.
Business Administration & Spanish
Queens University of Charlotte
Dual major in business administration & entrepreneurship and Spanish
Conversion Optimization Master Class
Brian Massey, Conversion Sciences
Digital Summit 2018
AgoraPulse & Social Listening
Google Analytics Certified
Google AdWords Certified
Love a Fast Pace
Training Manager, BizIQ
Other than being an expert in content marketing, Lexi is a tremendous teammate, leader, and coach. Lexi was my primary trainer when getting starting in Search Marketing. Later, I had the pleasure of working at her direction in content creation in various formats, including video, webinars, and written content. On a final note, Lexi is a calming presence in the face of adversity. Her uncanny poise, along with her immense skill-set, result in the ultimate professional.
Paid Media Supervisor, BizIQ
Few people work as hard, in such a diverse role, as Lexi. Being our Director of Marketing, I have had the pleasure of working with Lexi for almost 2 years now. We have collaborated on many projects and clients, across multiple teams and industries. I was always particularly impressed with Lexi’s knowledge and expertise in such a wide spectrum of marketing. From social media, blogs, video, PR, and more, Lexi really has a unique skillset that all of our clients benefit from.